Conveying The Right Message With Your Menu Cover

Those who own restaurants are probably well aware of the importance of the small details in creating the right ambiance. Whether you are hoping to create a chic, modern atmosphere or something that is more fun and festive, your restaurant menu cover design will go a long way in setting the mood. Though there is no single design that will be appropriate for a menu cover at all restaurants, there are some design elements that should always be taken into consideration during the design process.

Keep your design clean and simple. Though some restaurants wish to share stories about their history, their food and other details with their customers, the cover of a menu is not the ideal place to do it. When covers look too busy, they will convey a down market attitude to your clientele. Instead, keep everything as straightforward as you can, including only enough information so as to make your restaurant easily identifiable.

Correct spelling and punctuation is also important. If you are designing a take out menu that will include contact information and hours of operation, make sure that it is carefully proofread before being sent to the printers. Even a small error will give the impression that the operators of the establishment are unconcerned with the details, which can lead to the wrong impression about the food that you are serving. When proofreading, it is a good idea to have as many eyes as you can look over the copy. Encourage all members of your staff, from the kitchen to the front of house to take a look before you have it printed.

Long before your customers will taste your food, they will see your menu cover. Though it may seem like only a small detail, it can color their entire meal and the impression that they leave with. By taking care in designing it well, you can ensure that you are representing your establishment as well as you can.