Salon Business Guide: Hair Salon Logos

Choosing a symbol to represent your business takes serious consideration. You have to consider such factors as your target demographic for clientele, practicality as well as impact on business cards and letterhead and eye appeal. Hair salon logos can be chosen from printer’s stock or designed. Although, if you have to outsource the design work and pay print fees for custom work, the latter route can be pricey. A logo shouldn’t be too busy for business cards or a sign.

Salons providing affordable no frills service would benefit from a logo that was simple and clean. Potential customers should get a clear impression that nothing extra is provided, but to expect a fair price and nice environment. Your salon name will provide inspiration for the design.

A mid price hair salon logo can be perhaps the trickiest. Your targeted audience should clearly see a touch of elegance or fun to be expected. Floral motifs are a very safe bet. Try lillies or an orchid if you intend to provide a few luxuries like tanning, facials, waxing and nail care. If you plan to only offer hair care, something like a daisy, sunflower or ivy might create the proper impression. For salons intending to cater to the younger, livelier set, tribal images of suns or a woman’s face convey a more upbeat feel.

For high end salons, you need a logo that makes a strong statement about elegance and luxury. Images such as a peacock or an initial graphic, or a bottle and some stones like those used in spa treatments can be particularly effective. This is also a case where higher quality business cards and letter head are a must. Clientele must feel they will receive an experience and not just service. They will be paying more and expecting more from your salon. The proper logo and superior quality business cards make an impression to the eyes and the touch sense to cement the salon image you desire.

Make sure the logo you choose is an asset. It is often the first impression and you only get one chance at that.

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