Problems Selling Your Cakes? Try A Display Fridge

Sometimes, it‘s not about the taste, moisture or recipe of your cakes, but getting people to be interested in trying them out. If you can’t afford to advertise, then you should try a display fridge. Notice how some restaurants and coffee shops have display carts and chillers outside their dining area? This is to attract customers in. The logic behind this strategy is to entice people to thinking that if it looks good, it must taste good. And if the desserts look fantastic, then the food must also be amazing.

This strategy has worked so well over and over again, and here’s betting that it might have worked on you or a friend at one point or another. You may have the best tasting chocolate cake in town, but if people don’t see it, they won’t ask about it.

Buy a display fridge and see how fast your sales will skyrocket because cakes are eye candy, and if it looks good, they will want to try it. If you’ve seen a coke display fridge at a convenience store, the cake display fridge works exactly like that – showing off the product to attract people to buy.

If you plan to buy one brand new, you can go online and check out the manufacturer’s websites. A lot of manufacturers and brands of cake display fridge can be found at fridge for sale. Keep in mind that you will not find this kind of equipment in an appliance store because it is usually for commercial use. You may find some that are second hand or slightly used. They will be much cheaper but you will need to check it out very well, especially spare parts.

The advantage of buying brand new is the service and warranty you get. As long as it is under warranty, you will get free service and maybe even parts, provided the damage was not intentional or from normal wear and tear.

Choose the display fridge that works with your concept. There are several shapes and sizes to choose from, and you can even get the plainest kind, but spice up with your own decor, and it will look even better than what most restaurants have.