7 Modern Marketing Strategies That Work
There are certainly a number of advertising methods that work, and therefore many business owners get confused about which are best. Here are 7 modern marketing strategies you can use either separately, or in conjunction with one another:
#1) Get your site ranked
Ranking in the search engines is the best free method of advertising in the world. The reason is, you can get 1000s of visitors daily in front of your offer for free. All you have to do is get your site to the top of the search engines for your target keywords. This might take time, but the rewards are worth it.
#2) Pay per click
This is a faster, albeit more expensive marketing alternative to SEO. Here you pay to show up for a keyword on the right hand side of the page. Every time somebody clicks on your ad, you will pay a certain amount of money, hence the name. This can be effective, but just remember that you need to be careful not to overspend. It can get very pricey if you are not careful.
#3) Co-registration
This is where your offer shows up on the thank-you page of another company’s site. Here is an example of how it works. Let us say you are marketing a product on how to play better golf, and you sign a co-registration deal with an online newspaper.
When somebody signs up for a subscription to the paper, they will be given a list of other offers they can also sign up for before confirming their subscription. That is correct-your offer will be on that list. If they check the box next to it asking for more information, you get their name and contact information, and are entitled to market to them. This can be a fast way to get a lot of leads, but it can also be pricey. You need a good converting offer to make money with it.
#4) Direct mail
This is still a very effective method, even though many marketers are ignoring it in favor of online marketing. Of every mail, you can attach embossed business cards, construction business cards and other materials that would allow the recipient to call you.
#5) Recruiting affiliates
If you have your own product, then one very effective strategy is getting affiliates to sign up to market it for you. This way, they will do all the advertising for you.
#6) License
Licensing is where you allow others to market your product, and you get a royalty for everyone sold. Again, they are doing the advertising for you.
#7) Magazine advertising
Advertising your business via magazine ads can be highly effective, assuming you have chosen a targeted magazine.
The bottom line is, these are 7 modern marketing strategies that work. They are all effective, and it might be wise to use them all. The reason is, if one of them dries up, you have the other 6 to fall back on.